A continent so rich in its diversity, resources, culture and heritage. Our products are birthed out of the need to capture the true spirit of Africa. Our way of doing business is the truest reflection of African life as found in our rhythms; churning forth from deep within our hearts. Our souls are one with nature. Our being observing the beauty of the savannah, the undulating dunes, the superb skies, the scent of the cities, sweetness of the teas, the quiet and sacred forests, ancient civilization that informs our modernity. To us, Africa is not just a continent, but the scent, taste, texture, sound and poetry of the pure soul. It is the beauty of African vitality and virility personified. It is country dawns and city lights, heavenly sunsets and celestial dusks. It is the smile of a child, the love of a mother, the joy of a father, the togetherness of a continent in a cup of tea, on a rug, in a piece of sculpture or art, and in satiated souls celebrating under the star spangled sky. It is the genesis of mankind, the victory after centuries of injustice, the triumph of rhythm, the scent of rejuvenation and the victory of a Renaissance. It is the texture of humanity, incorruptible dignity and indescribable beauty. Our ethos is not just an invitation to partake of the Afrikan spirit but a quest to live as you were intended to be … unconquered, healthy and free!